Case Studies

“Exploring Careers in Child Care”

Client: The McKnight Publishing Company

Objective: To increase sales through creative product use.

Developed a new educational concept by conducting a market research field test, thereby contributing ideas and editing the textbook Exploring Careers in Child Care.

The concept known as Career Education enables students to learn new skills needed for contemporary living while gaining insight into the career world.

Upon completion of the field test, Kleinrock was chosen to conduct focus groups and lead senior training programs nationally, to promote the book and establish community identity.

Results: The Northeast Territory achieved the highest national sales.