Case Studies

“High Tech”

Client: Impact Communications

Objective: To create an editorial reference guide to special editions, sections and reports dealing with the products and markets of clients served by a high-tech advrtising age press for computer/electronics industry clients.

Some of the publications monitored for the guide were: Computer Decisions, Computerworld, Datamation, Electronic Business, Chemical Week, and many more industry and business publications.

Results: Account executives and PR specialists placed timely articles in the trade press for computer and electronics industry clients.